Welcome to the live streaming program of A MAZE. / Berlin 2021 - Hyper Hybrid- 10th International Games and Playful Media Festival. 3.5 days of hand selected sessions for everyone who loves an inclusive, respectful and meaningful future for games, playful media and their creators. You can follow our festival program live on our A MAZE. / Berlin website, the A MAZE. YouTube channel, in the A MAZE. SPACE and on our Festival Discord. Get your festival tickets here

All links will get communicated here and on our festival website. #AMaze2021

Schedule not final, there are still  sessions added in the coming days.
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Saturday, July 24 • 14:00 - 16:00
Guerrilla Marketing - How to use Social Media to your Advantage

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Guerrilla Marketing - How to use Social Media to your Advantage in cooperation with Games.Net Berlin Europe.

Let’s keep it short and simple. Social Media is the best place for inexpensive and effective way of marketing a product or an idea. And in this Workshop we will talk about:
  1. What Guerrilla Marketing is, why it is perfect for small and medium-sized companies and how we can implement it in our own way with small budgets.
  2. We will take a look at Pixel Maniacs (Can’t Drive This) and get insights about their strategy of making their game popular on Social Media.
  3. We will make a short Q&A session to try to answer some questions and make the concept of Guerilla Marketing as clear as possible.
  4. Here comes the creative part: At the end together we will develop sample Guerrilla Marketing Campaigns to prove that it's not as hard as it may sound. (50-60 Minutes)

This workshop is perfect for small and mid-size companies that don’t have huge marketing budgets or for people generally interested in marketing of games/products/services.

A pen and a paper for taking notes (or phone/pc). A microphone to be able to ask questions. Camera is not a must have.

This workshop will be given via Zoom.

EUR €19.51 (Incl. EUR 1,82 Fee + EUR 2,69 VAT)

Get your tickets here!
Only 20 tickets available

In cooperation with Games.Net Berlin Europe.

avatar for Boyan Bonev

Boyan Bonev

Boyan Bonev is an owner of a small digital marketing agency focused on content marketing in Nuremberg, Germany. He worked on the viral marketing of the game "Can't Drive This", is consulting the likes of PietSmiet about Social Media Strategies and has one of the largest social media... Read More →

Saturday July 24, 2021 14:00 - 16:00 CEST

Attendees (6)